DISPLAYING ITEMS BY TAG: Rebranding

As National Industries Park (NIP) continues to grow and evolve, we are excited to announce our refreshed brand identity.

Our new logo has been designed to reflect our ambition and commitment to being a leading hub for industry and providing the best service to our customers.

This focus on customer experience reflects the remarkable growth that we have achieved in partnership with you.

This year, we have already leased 7 million square feet of land, mainly for new projects valued at over AED 1 billion. This surge in demand has grown our community to more than 400 customers, who together support more than 24,700 jobs.

We are committed to improving our services further and look forward to supporting your business as we grow together.

DP World is on a journey of business transformation into a data-driven supply chain logistics provider. Strategic acquisitions and new product innovations are rapidly changing the reach and scope of DP World. In a complex world, it can be difficult to keep fully abreast of important changes. So, we are evolving our visual identity to ensure that all our businesses are instantly recognisable as part of the DP World family to emphasise the connectedness across our businesses and around the world.

As part of this global transformation program, Smart Solution Logistics will join our other logistics offerings globally under the brand of DP World Logistics, with the shared commitment to improve end-to-end performance in moving cargo around the world.

We take this opportunity to reassure you that DP World’s service excellence will continue to be underpinned by innovations in logistics-led solutions that maximise opportunities and benefit all our customers.

In the meantime, I invite you to review the full details on our website dpworld.com. We hope the new approach helps you in navigating through our growing portfolio to select combinations of services that best meet your particular needs.